This is a Guest Post contributed by Diana Martin
The Internet has been growing at a rapid pace, and alongside it, the standards for digital marketing have become exponentially stricter. A lot of shortcuts and fast-and-loose techniques that would’ve been perfect for business a decade ago have turned into forms of spamming, bannable offenses, and stains on an online business’ reputation.
Instead, digital marketing today demands SEO of the highest quality, constant streams of excellently-curated content, and a culture that demands respect and love for the customer and the integrity of the product before anything else.
It’s not easy to find services out there who would agree on the focus of quality over quantity – not just as a buzz phrase or marketing gag, but as an actual philosophy. So, what are you supposed to look for in an SEO service? There’s a whole list of different qualities an SEO company in Los Angeles has to observe to make itself known as a cut above the rest of the local competition.
Go Past Google-fu
As per Forbes, finding a great SEO firm will take more research than simply looking up “best SEO company in (location),” and taking a pick from the first five results – although that is, undoubtedly, step number one.
Step number two and onwards, however, will require more in-depth communication – both with a company and with their clientele. This is where you have to begin vetting a company’s reputation through former clients through email, and general opinion online, from social media to forums. As per Entrepreneur, businesses know the importance of reviews – and the best will always see to it that their reputation is stellar.
Gauging a company’s real reputation, not through their testimonials or case studies but third-party experienced opinions, the experiences and stories of former clients, and more, can help get you on track immediately to figure out whether or not a prospective SEO service is worth your time, to begin with.
Eliminate Your Preconceptions
Finding a quality SEO company is far from a straightforward task. But it’s important to know what not to hold onto. For example, you may consider a quality website a sign of a great SEO company – and while that is true, the best SEO service for you may not necessarily have a great internet site. Web design and SEO are not the same things – and perhaps your SEO genius likes unorthodox web styles.
Size is another matter. Don’t go for a big SEO company simply by virtue that they’re big – and thus, must’ve done quite a lot of SEO work to get big. It could be that their rise to fame and funding has nothing to do with their SEO, though, or that you’ll be just another client in an increasingly uncaring firm.
You may find quality in the places you’d least expect it. Just keep looking.
Ask for Stories
Everybody knows that SEO is highly technical, and requires an intimate knowledge and understanding of how search engine algorithms function, and how text and content can be dressed up to create a superior reading experience to both those algorithms and the readers themselves.
But SEO is also about creativity. As per SEO Hacker, to a degree, an SEO service should be able to create and tell a story. They should be able to tell you about themselves, embellishing where necessary to create a compelling and engaging tale.
If you like what you hear, then chances are you’ve found yourself a great partner, and with a little preparation, you’ll find a service like SEOTuners and have a quality SEO company in Los Angeles you can work with.